I had to build a brand which aligns with my kind of style, my sense of aesthetics, and also reflects my cultural background. I wanted to bring quality and character back into streetwear while creating highquality, resistant and durable clothing. I started 'Stay Cold Apparel' to be able to express my creativity and make a living out of it. I always had an inner ambition that drove me to do creative things. "My mother, a fashion designer herself pushed me into art from the very beginning. You can see that he is a free spirit not your typical designer he's a creator at heart and blood, an individual who doesn't conform to the fast fashion grind. In a rapid journey, it quickly gained worldwide recognition.Max, embarked on a unique journey, transitioning from a graffiti artist to a musician, managing his own music studio, and eventually giving birth to his own streetwear brand. Stay Cold Apparel, hailing from the dynamic streets of Berlin, Germany, since 2015, is the brainchild of Defy conformity and embrace your true self. The „Reign of Blood“ Hoodie is a symbol of your allegiance to the darker realms, a declaration that you are the master of your own destiny in a world full of chaos. The prints are meticulously rendered with high-quality screen print, ensuring their longevity and intensity. It envelopes you in warmth and strenght, a testament to the uncompromising standards of Stay Cold Apparel. ![]() Crafted with precision, this heavy oversized hoodie boasts superior quality, combining 65% cotton and 35% polyester, with a brushed fleece interior for unparalleled comfort. In the chamber of my dark heart, a black flame burns.“ These words, like an incantation, beckon the forces of the underworld to rise. Possessed by the spiritual strength of ancient times. Adorning the sleeves, the quote: „I call your name upon the furious winds. It's bold, menacing red death metal lettering sprawls across your shoulders like the blood of your enemies, a proclamation of your unwavering commitment to win every battle. Emerging from the abyss, the „Reign of Blood“ Oversized Hoodie is a masterpiece.
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